CMP Repositions as ‘Premium Rice Specialist’ at THAIFEX 2026. At THAIFEX – Anuga Asia 2026, Managing Director of CMP Group has announced a strategic shift from a traditional rice producer and exporter to a “Premium Rice Specialist,” aiming to create greater value for the global food industry, which the company’s nearly 90 years of experience across the rice value chain provide a strong foundation for its new direction. CMP markets rice globally under brands including Golden Phoenix, Q Rice, and Golden Crane. CMP Group highlighted five key business areas, which is premium export solutions, organic rice products, OEM and private-label services, innovative rice concepts, and global partnership opportunities. Under the theme “Generations of Trust. Future of Rice,” CMP’s 2026 strategy focuses on innovation, sustainability, farmer support, and responsible sourcing. The company also plans marketing campaigns and collaborations with chefs and international culinary networks to promote Thai premium rice worldwide. Moreover, the move marks an important step in strengthening its position in the global food industry while supporting the long-term development of Thailand’s rice sector.
Source: Bangkok Post. (2026, June 2). CMP Unveils "Premium Rice Specialist" Vision at THAIFEX 2026 for Global Food Innovation